2019 ・School project・ UX design + Visual design

Citroen
Collaboration Project

Project Concept

Why we want to create this app?

We believe a car should be a tool that helps improve your life. One which takes you on journeys and betters your every day. With this new app- Ave, we created the next generation car to follow our philosophy. A car that has the ability through technology and accessibility to enhance your life and those you love.

My Role

UX Research/ UI Design/ Visual Design/ Motion Graphic.

Client’s Needs

A car for 2025
Accessible for everyone
The aim market is in the United States

Problems & Solutions

Nowadays people spend more time on driving. No matter is the commute between home and work, the way for errands or a trip for leisure. People need a car as a tool to move to complete their tasks.

How can we assist our users with different situations?
How can we make our users as comfortable as they are home while they are in the vehicle?
How can we meet the needs of each passenger in the car?
What can we do to integrate our car with our users as one?

Aim

To meets the need for users’ different situations, we designed a smart assistant cart of our users to put in their vehicles which provide various help for multiple users’ status.
To make our users feel closer to the automobile, we allow our users to customize their preferences and upload them to the vehicle automatically while the driver gets into the car.
To delight every passenger in the vehicle, we insert individual speaker on each seat to allow the users to play their own music. And we make basic car setting accessible for each passenger in the car by app.

Solutions

Key Words

Mood Board

Our Car Design

An electrified vehicle with assisted technology delivering an enhanced experience of mobility, convenience, and customization to the maximum.

Dashboard Design

To create a comfortable driving environment for both drivers and passengers, we design this full-screen dashboard which allows users to read and see the car information and navigation easily. On this screen projector, we make the navigation synchronize with the real road to allow the users to apply the information they received from the navigation during their tour immediately. Also, we designed a customized entertainment system while the vehicle is in a stop-gear. With the entertainment system, we hope to create a comfortable and relaxing surrounding for our users while they work or rest in their car.

App Information Architecture Map

Main Task Flows

01 Autonomic Unlocked and Navigating

Ave app is able to unlocked the car automatically when it approaches the vehicle. We created a short motion graphic for the unlocked process to allow the users to enjoy the app even they are not operating it.After get inside the vehicle, the app will open the navigation automatically according to your preset schedule. Use gestures to confirm the operation.

02 Cart Control by Ave App

The biggest feature of Ave car is that we provide a multiple-use cart. This cart assistance assists our users in their daily life. It is able to transform into a baby cradle, pets’ car, kids’ toy car, shopping cart, and a wheelchair. And with our Ave app, the user can control their cart with it.