Yamimeal App Redesign — claire.chang

2020 ・UX design + Visual design

Yamimeal App
Redesign

Fun-fact about this project.

Why I started this project?

In 2020, Yamimeal emerged as a nascent mobile app for grocery shopping, offering users the convenience of purchasing ingredients or dishes. During the COVID pandemic, the app helps me resolve outdoor grocery shopping challenges. Impressed by its potential and the need for an improved user experience, I embarked on a personal UX project to propose design enhancements to the company. The outcome was immensely positive, and as a result, I was hired to become their first UX designer, further contributing to the app's growth and success.
(*Latest update- Yamimeal app was renamed as Yesmeal in 2023.)

Pain Points

01 The absence of hierarchy and the inclusion of excessive, irrelevant information adversely affect readability.

02 The initial UI design style tends to reduce the trust of first-time users.

Wireframes & High-fidelity design

Visual Design Exploration

Analysis- Version01's card design for the product list features excessive drop shadows, diverting users' attention away from the product itself and occupying unnecessary space.

Analysis- Version02's design effectively incorporates the two main colors of the brand, resulting in a more cohesive representation of the Yamimeal branding.